(Initiatives / Parallel)
One brand. Another possibility.
Parallel is a studio series. We choose exciting brands and reimagine them from the ground up. Same business, a different direction. Each edition shows how we think, what we see, and where a brand could go.
At a glance
- FormatAn ongoing series
- SubjectsExciting, growing brands
- SelectionChosen by the studio
(01)
Inside each edition
Every edition follows the same five parts.
The brand today.
What it is, and what makes it worth a second look.
The question.
The one idea we want to explore.
The new direction.
Identity, type, colour and voice, rebuilt from that idea.
In the world.
The brand where it lives: packaging, signage, screens and print.
The thinking.
Why every choice was made.
(02)
The editions
The first editions are underway.
(03)
Questions
No. The studio chooses each brand and funds every edition.
Yes. Every edition is made with the business's written permission.
No. It is an alternative, not a correction.
Only through a separate agreement with the studio.
Yes, though the studio chooses most brands itself.
Have a question that is not here? Get in touch.
(04)
Suggest a brand
Most Parallel brands are chosen by the studio. If you know one we should look at, tell us.