Marell Studio
A complete identity for Marell Studio, a London fashion house, built around one ownable device: a violet dot. Marell designs considered ready to wear for women and men, defined by cut, proportion and material. Contemporary fashion is full of minimal brands that look identical, so the brief was to enter the market with something distinct enough to be recognised at every scale. House of Singh Studios built the identity system, from strategy to website.
(01) Overview
The Business
A complete identity for Marell Studio, a London fashion house, built around one ownable device: a violet dot. Marell designs considered ready to wear for women and men, defined by cut, proportion and material. Contemporary fashion is full of minimal brands that look identical, so the brief was to enter the market with something distinct enough to be recognised at every scale. House of Singh Studios built the identity system, from strategy to website.
Brand Identity
We mapped the category first: Acne Studios, Toteme, Lemaire, COS, The Row. All strong brands, all clean wordmarks, and none with a single iconic device. That was the gap.
The identity introduces the violet dot, a small, deliberate mark at the upper right of the wordmark that also works on its own. Violet was chosen after testing five options against the palette. It is the only saturated colour in the system, which gives it presence against bone, graphite and black.
The wordmark is a geometric grotesque with wide apertures, tested in three placements with the dot before the final position was fixed.
Stationery
Business cards and garment tags carry the same typographic hierarchy, spacing and colour rules as everything else.
The dot works as a 5mm woven detail on a garment label just as clearly as it does printed on a card.
Retail
In the shop, the system scales up. Packaging and retail pieces use the same grid and palette.
The dot holds its character at any size, right up to a one metre painted element on a boutique wall.
Website
The website follows the same logic: generous space, the same type hierarchy, and the dot as the one point of colour.
The brand reads the same online as it does on a garment.
A brand minimal enough for fashion, and distinctive enough to be recognised at any scale.
The system spans 11 deliverables across print, packaging, digital and retail. Every piece connects to the same grid, palette and type, and no competitor in the category has an equivalent device.
(02) What we delivered
Deliverables
Wordmark with violet dot device
Brand guidelines
Colour and typography system
Business cards
Garment tag system
Packaging system
Lookbook template
Website design
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